Organic Beauty – The Basics

These next few weeks, I'm going to shine some light on a topic that I've been passionate about for some time: organic beauty. Even though I'm not exactly strict when it comes to my beauty stash, I find myself choosing more and more organic skincare, makeup, body- and haircare. Not only are they good for the environment and are produced fairly, they're also pretty good for you. Of course another bonus is that, after years of being misunderstood as uncool and boring and thanks to the growing demand of women all over the world, organic brands are now just as effective, if not more effective, than conventional brands.

What Is Organic?

So let's start with the basics. Not everything that says organic on the tin is, in fact, organic. Being cautious when it comes to choosing to buy organic brands is advisable as brands can market themselves as 'organic' with as little as 1% certified ingredients. Checking for certifications like the Soil Association, USDA Organic, CCPB Organic Cosmetics or EcoCert and researching the brand's philosophy and ethics is crucial. Once you have assured yourself of the brands authenticity, you know that its products have been produced without the use of chemical fertilizers, pesticides, or other artificial chemicals.

The Online Shops

On to the next point: Where can you buy organic beauty products? Aside from your local beauty boutiques (which are often hard to track down) and pharmacies, finding organic beauty items can prove quite complicated, if not even impossible. So why not take a look at these four online shops instead? Most even offer a sample service, in order for you to try your desired products before purchasing them.


Probably my favourite German-based online shop when it comes to organic & natural beauty, Amazingy offers products by brands like Soapwalla, Ilia Beauty, Pai Organics and Kjaer Weis. Although they don't offer some of the typical organic brands, you can be certain that every single product on their site has been tried and tested and is 100% free from ingredients like parabens and SLS and have been produced by ethical companies. A great feature on their site is the "Shop By Certification/Organic Factor" section. 

Content Beauty

Content Beauty is another favourite of mine. Offering free worldwide delivery and with a range of brands like John Masters Organic, RMS Beauty, Tata Harper and Trilogy, it's a great resource for finding new natural and organic brands. 
If you live in London, you can also visit their shop on Bulstrode Str., which I still haven't managed to pay a visit but which looks like any beauty fan's dream.

Cult Beauty

Not strictly speaking an organic or natural online shop, Cult Beauty is still a great resource - especially when it comes to tracking down new and raved-about brands and products. They offer free worldwide shipping on orders over 25 GBP and have a selection ranging from Aurelia Probiotic Skincare to Dr. Hauschka and Grown Alchemist. Their "New In" section is my (financial) downfall.


Naturisimo is another online shop offering all things natural and organic beauty. With over 5.000 product lines across the board, if you can't find it here, you can't find it anywhere. They ship for free worldwide and offer brands like Antipodes, Jurlique, Balm Balm, Suki and Dr. Bronner.

Do you use natural and organic beauty? I'd love to hear your thoughts on the matter!

Lilly Wolf